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  • Writer's pictureMariska Olivier Steyn

What is SEO and Why Do I Need It?

SEO is an important part of online marketing. It helps your business be seen and can even improve conversions and sales.

But what exactly is SEO, and does everyone need it?

In this article, we'll answer both questions and offer guidance on how to get started.

What is SEO?

SEO is short for search engine optimization. Basically, it's the method used to optimize how you or your business appears in search results. This is called your search ranking, sometimes also referred to as a Google ranking since most searches happen on Google.

You are not actually changing the search results themselves -- rather, you are optimizing your website and other content so that it ranks higher in the search results.

SEO doesn't typically involve any paid advertising. Instead, you are focusing on organic search, which happens naturally when someone searches for your business or certain terms.

The most common method used to improve a website's SEO is using keywords. These are terms that a person would search for to find your website. For instance, if you run a food blog and you know that searches for vegan recipes are popular, you would want to target these keywords and perhaps write more blog posts that feature these types of recipes.

Why is SEO important?

Most visitors to your website are going to find you via search. There are other channels, such as social media and email marketing, but including organic search in your efforts is going to greatly increase the number of visitors to your site. This in turn can lead to an increase in conversions and sales.

By optimizing your website with keywords and other SEO tactics, you can increase the chances that you will appear on someone's search results page. Over time, you can increase your ranking and appear on the first page, leading to a higher likelihood of someone clicking on your link and visiting your site.

How to get started with SEO

You should be aware that SEO is a long-term strategy. You won't rank on the first page the day after you publish your first blog post. But by increasing your content and keywords over time, you can gain traction and increase sales from high-quality customers that are likely to trust you and come back again.

There are several key tactics you can use to improve your SEO. These include building content over time, incorporating high-quality keywords into the pages of your website, updating your content regularly, optimizing meta tags and titles, and others.

Get Help With Your SEO Strategy

As a beginner, it's a good idea to get help with your SEO strategy. By partnering up with a company that will look after your specific SEO needs on an ongoing basis, you can experience continued growth and longevity. Metrics Marketing offers a monthly SEO maintenance package which can be extremely helpful - contact them today to find out how they can help you improve your bottom line with SEO.

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