How To Use Social Media To Create Brand Loyalty
Brand loyalty is the key to success for any business. If customers are loyal to your brand, they're more likely to continue doing business with you and recommend you to others. So, how do you create brand loyalty? Social media platforms like Facebook, Twitter, TikTok, and Instagram are perfect for building relationships with customers and creating a loyal following.
Why Brand Loyalty Is Important for Marketing Your Business
In his book, 1,000 True Fans, author Kevin Kelly discusses how businesses need only 1,000 true fans to be successful. A true fan is someone who is loyal to your brand and will continue doing business with you, no matter what. True fans, or superfans, are also likely to recommend your business to others. The "others" in this case aren't merely friends and family, but people in their networks who are also looking for businesses like yours.
Creating brand loyalty is important for marketing your business because it helps you tap into word-of-mouth marketing. Now that millennials and gen-zers are the primary consumers, word-of-mouth marketing is more important than ever. 90% of consumers say they're more likely to trust a recommendation from friends or strangers, according to a Semrush survey.
Platforms like TikTok, Facebook, Instagram, and Twitter are perfect for word-of-mouth marketing because they allow customers to share your content with their networks. If you can get a customer to recommend your business on social media, you're more likely to get new customers.
How To Use Social Media For Brand Loyalty
The first step to using social media for brand loyalty is to identify your superfans. These are the customers who love your brand and are most likely to continue doing business with you and recommend you to others.
You can identify your superfans in several ways, including:
Checking social media for customers who regularly interact with your brand
Asking customers to leave reviews on platforms like Google and Yelp
Conducting social media contests and giving away prizes to customers who engage with your brand
Once you've identified your superfans, it's time to build relationships with them. You can do this by:
Creating social media content that applies to their interests
Responding to their comments and questions on social media
Asking them for feedback and input on your products and services
Let's say your customers are into Rugby. You can create social media content around major events in the Rugby calendar, post photos and videos of customers using your products at sporting events, or potentially partner with local rugby athletes to promote your brand.
The goal is to make your superfans feel like they're part of your brand. When customers feel like they're part of your brand, they're more likely to be loyal to your business.
Finally, you need to keep your superfans happy. If they're not happy, they're not going to be loyal to your brand. Loyalty programs are a great way to keep customers happy. You can offer discounts, free shipping, or exclusive access to new products. Sending thank-you notes is also a great way to show customers that you appreciate their business. You can send thank-you notes through social media. Finally, asking for feedback is a great way to show customers that you care about their experience with your brand. You can ask for feedback through surveys, social media, or even in person.
Cultivate a Customer Loyalty Plan
At Metrics Marketing, we understand the importance of brand loyalty. We can help you cultivate a customer loyalty plan that will keep your customers coming back for more. Contact us today to learn more.